Last week we revealed our latest hybrid smartwatch, LIFE2, at our launch party in Tokyo, Japan! To celebrate our newest member of the family, an activity tracking smartwatch with colorful bands and music control, we needed a launch event that matched LIFE2’s playful personality!

So we invited eight of our favorite Japanese fashion and lifestyle bloggers to share the moment and excitement with our team in Tokyo! After our GM Chris gave a presentation on our brand’s story and LIFE2’s unique characteristics (and after everyone enjoyed a few too many macaroons), the real fun began…

We let each of the blogger’s pick out their favorite watch face from LIFE2’s large range of styles.

Next our team walked the bloggers though LIFE2’s watch band options, such as colorful silicon straps, cool black and white or chic Milanese.

The bloggers picked out their preferred watch strap and got to mix-n-match the watch face and the strap, creating their own combinations and essentially building their own smartwatches! And the results from the fashionistas were just stunning and unique.

The beauty of LIFE2 is that this smartwatch is designed for enhancing each user’s personal freedom and individual fashion sense!

From hands-free music control, camera remote control, and loads of other smart functions as well as mix-and-match style options, LIFE2 is designed for optimizing self expression!

That’s why with LIFE2 you can literally rock your own style.

We had a great time at LIFE’s launch event in Tokyo last week. It was great to share our latest connected creation with such a wonderful crew of Japanese bloggers!

We’re very humbled and excited by the warm welcome LIFE2 has already received in Japan over the last month.

That’s why we can’t wait to introduce MATE2, our second generation fitness focused smartwatch with HIIT training function, to Japanese consumers in January 2019. So stay tuned to hear all about MATE2’s upcoming Japan launch and see where LIFE2 will launch next to see when you can get your hands on this beauty!

What a wonderful event! And a big thanks you to everyone who participated!