The new year starts with a new makeover at NOERDEN! A major transformation that is followed by a new graphic charter for a more modern fitness and tech identity. 2021, here we come!
We’ve been working on this project for soooooo long now and it is finally time to reveal it to you. Here’s the new font as well as the new NOERDEN logo!
Let’s start with the font. More “bold”, it asserts a new image and highlights a more neutral tone. Be careful, neutral does not mean boring here – we kept our minimalist style here whilst keeping the design sleek. The changes in the new logo asserts our Fitness Tech positioning.
“Simplicity is the ultimate sophistication” (Leonard de Vinci). The new logo reveals 4 squares, representing a simplified image of the digital pixel, which are at the heart of its new font: rounded contours that are fully associated with NOERDEN’s universe of fitness and technology. It follows a logical evolution of the original logo by simplifying the icon and improving the readability of the brand name.
“The NOERDEN community has grown a lot, with more than 300 000 members in 40 countries, and a strong acceleration in our sales in 2020 (+ 117%) driven by home fitness during a period of confinement.
We are developing the brand’s identity in this direction, more fitness, more tech, while maintaining our minimalist and fun identity, and our KISS values (Keep It Simple Stupid) ”: a way of thinking where we prioritize simplicity by eliminating all unnecessary complexities.” explains Christophe Cermolacce, NOERDEN’s CEO.
We’re not going to lie: it was a big project that we’ve been really looking forward to sharing with you! We put all our heart into it so that this new image perfectly fits yours.
Do not hesitate to share your comments with us on social media, we are so excited!
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